Writing
Four bands that’ll rock your proofreading

November 26, 2019

A great deal of focus is required to proofread technology marketing copy. In an open office environment, where impromptu meetings can start ...

Writing
Sara's Bookmarks

October 14, 2019

Welcome to Bookmarks! As part of a new series, the team here at MarketReach shares what we have bookmarked in our browsers. Be they ...

Writing
Things writers do

September 17, 2019

A previous version of this blog was published as an article in New Hampshire Business Review.

Strategy
Four features from our founder

September 10, 2019

Our chief client officer and cofounder Rod Griffith has provided tech marketers with sound strategies for decades. And Rod loves to write ...

Web
Audit your website with Chrome DevTools: Lighthouse

August 13, 2019

If you’re a fan of a digital marketing blogs like Moz or Yoast, then you’re familiar with the importance of SEO best practices for page ...

Writing
Word Nerds Unite at ACES 2019

July 25, 2019

During the unseasonably warm last week of March, I attended the 2019 conference of the American Copy Editors Society (ACES) in Providence, ...

Writing
Proofreading. It’s quality assurance for your marketing.

July 18, 2019

“Quality assurance” is a phrase typically used by engineers or manufacturers. But as a marketer, you can attain a quality assurance of a ...

Video
If a picture is worth 1000 words, what’s a video worth?

September 19, 2017

If the old saying about a picture is true, you could reason that the minimum worth of a video is 12.5 x 1000 words—12.5 being the lowest ...

Writing
To write great tech marketing copy, remember these three basics

June 19, 2017

Writing great marketing copy for the technology industry is its own special challenge—one rooted in traits of the industry itself: its ...

Strategy
Six reasons why marketing to executives fails

May 19, 2017

“Upreaching” to higher level decision makers is important. Don’t make these common mistakes. We call it “upreaching”— reaching higher into ...

Strategy
Adaptability in Marketing

April 14, 2017

How adaptable is the marketing company you work with? Adaptability is one of the most important qualities to look for when you’re selecting ...

Strategy
A Brand New Perspective

April 13, 2017

As a marketing professional, my family and friends will often ask me for advice on how they can increase their sales. Getting pulled into ...

Web
Reducing dark social statistics with attribution

April 5, 2017

At MarketReach, we believe every marketing campaign should have a metric tied to its success from the start. As marketing campaign ...

Strategy
Don’t want your solutions commoditized? Don’t commoditize your customers.

March 27, 2017

Leverage relationship incubation to avoid being perceived as a commodity Commoditization. For most B2B marketers, it’s the death knell. It can ...

Strategy
Merging with the conversation highway

March 16, 2017

Engaging with clients by joining their conversation Typical marketing initiatives are designed to be interruptive in nature. Their goal is ...

Strategy
The Patriots prove perseverance prevails

February 6, 2017

Which strategy does your company embrace? For three and a half quarters of Super Bowl play, the Atlanta Falcons were unstoppable. Ahead ...

Strategy
On Steve Jobs and fake license plates

January 13, 2017

C-suite executives are just people. What gets your attention will get theirs. Recently, I overheard a conversation regarding a C-suite ...

Strategy
Is it time to refresh your brand?

November 3, 2016

What to do when you’re suffering from brand weariness The "Seven Year Itch"