B2B tech and other thoughts

Personal take, Advertising
Big game ad trends: Who nailed it and who fumbled

March 3, 2023
Strategy, Writing, Marketing
Lackluster content marketing is missing one of these three ingredients

February 10, 2023
Marketing
How to spot the right marketing agency for you

January 25, 2023
Writing, Web, Humor, Marketing
2022's top 5 MarketReach blogs

December 30, 2022
Writing
A copywriter’s guide to balancing time and quality

December 9, 2022
Personal take, Design, Technology, Humor, Marketing
Above the fold? Where is “the fold,” anyway?

November 18, 2022
Strategy
What the crew of the Santa Maria teaches partner/alliance managers about partner myopia

October 7, 2022
Strategy, Marketing
Five useful B2B marketing tips in a time of stress

September 16, 2022
Writing, Editing
How to polish your first draft to perfection

August 26, 2022
Strategy, Marketing
Partnering with your customers to boost marketing impact

August 8, 2022
Strategy
Mindshare vs. awareness generation campaigns

August 3, 2022
Design, Marketing
Speed, price, quality—pick three

July 15, 2022
Writing
Conquer the blank page and make writer's block a thing of the past

June 24, 2022
Personal take, Humor
Digital transformation? Sure, but don’t take away my notepad.

June 3, 2022
Writing, Humor
Write like you speak? No, write better than that.

May 13, 2022
Writing, Humor
How jargon can shorten your copy but confuse your reader

April 18, 2022
Strategy
How to develop more effective alliance partner sales tools

March 18, 2022
Strategy, Marketing
7 alliance partner marketing pitfalls you may not know (but should)

February 25, 2022

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