Effective storytelling via video

August 27, 2021

Great videos begin with a great story. Losing ourselves in a good story seems to be part of our human DNA. For thousands of years—since ...

Video, Web, Design, Marketing
Need creative? Get creative.

August 6, 2021

In marketing, keeping an active presence across all the different digital channels is essential for getting your company’s message out to ...

Video, Marketing
3 reasons you can’t afford to overlook video marketing

April 2, 2021

Reason 1: 2020 was a game changer for video adoption. After a year of lockdowns and quarantines that eliminated trade shows and business ...

5 reasons why animation works in marketing

August 5, 2020

Animation was a big part of my life growing up. My memories are filled with watching Wile E. Coyote as his plans to catch the Roadrunner ...

On video technique: Treating the camera as a character

June 3, 2020

As a video guy, I love things that move. Cars... Busy crowds... Birds... The tears running down my face while I watch the Patrick Swayze ...

Should you use video in your marketing? The answer’s in the stats.

March 12, 2020

Many marketers believe they should add video to their strategy, but they’re concerned the return won’t be worth the investment. Luckily, ...

Top 5 pre-production tips for better corporate videos

January 29, 2020

You just got off the phone with a client requesting a quote for a corporate video. The budget isn’t determined yet, the runway to the ...

If a picture is worth 1000 words, what’s a video worth?

September 19, 2017

If the old saying about a picture is true, you could reason that the minimum worth of a video is 12.5 x 1000 words—12.5 being the lowest ...