The Hub

Ice hockey is as much a part of my family as the thick Irish blood running through our veins. My husband played in college. My youngest son ...

Our chief client officer and cofounder Rod Griffith has provided tech marketers with sound strategies for decades. And Rod loves to write ...

Many B2B marketers feel the pressure to reach higher into their target customer base to gain the mindshare of corporate executives and ...

“Upreaching” to higher level decision makers is important. Don’t make these common mistakes. We call it “upreaching”— reaching higher into ...

How adaptable is the marketing company you work with? Adaptability is one of the most important qualities to look for when you’re selecting a ...

As a marketing professional, my family and friends will often ask me for advice on how they can increase their sales. Getting pulled into ...

Leverage relationship incubation to avoid being perceived as a commodity Commoditization. For most B2B marketers, it’s the death knell. It can ...

Engaging with clients by joining their conversation Typical marketing initiatives are designed to be interruptive in nature. Their goal is ...

Which strategy does your company embrace? For three and a half quarters of Super Bowl play, the Atlanta Falcons were unstoppable. Ahead ...

C-suite executives are just people. What gets your attention will get theirs. Recently, I overheard a conversation regarding a C-suite ...

What to do when you’re suffering from brand weariness The "Seven Year Itch"

The mistake you make is often less important than your response to it. This story is real. The names have been changed to protect the ...

The power of positive product positioning I was passing through the town of Concord, Massachusetts recently when I stopped at a convenience ...

Testing marketing campaigns is much easier in the digital world. With the many advantages that digital marketing has brought to B2B ...

My first job out of college was in the sales and marketing group of a small high-tech company in Connecticut that sold shop floor automation ...

... and stop trying to outrun the bear The classic joke goes something like this: