Strategy, Marketing
How marketing agencies can help their clients set meaningful and measurable goals

January 14, 2022

Within companies and corporations of all sizes, major goals are only achieved when there is alignment between the executive-level goals and ...

Upreaching to your C-suite decision makers

December 10, 2021

The effort to gain traction at elevated organizational levels within customers—and reach higher-level prospects than have been traditional ...

Do you truly know your strongest competitor? (Hint: It’s not the bear.)

November 19, 2021

The classic joke goes something like this:

How marketing can help you transition to relationship selling

October 8, 2021

Relationship selling isn’t just about having a friendly demeanor with your customer—though that’s quite important. In relationship selling, ...

Strategy, Marketing
Reach your audience with relatable, engaging B2B content

July 16, 2021

In the not-so-distant past, practically all content produced for the B2B tech industry was printed on paper and updated quarterly or ...

What marketeers can learn from ice hockey

June 24, 2020

Ice hockey is as much a part of my family as the thick Irish blood running through our veins. My husband played in college. My youngest son ...

Four features from our founder

September 10, 2019

Our chief client officer and cofounder Rod Griffith has provided tech marketers with sound strategies for decades. And Rod loves to write ...

Six reasons why marketing to executives fails

May 19, 2017

“Upreaching” to higher level decision makers is important. Don’t make these common mistakes. We call it “upreaching”— reaching higher into ...

Adaptability in Marketing

April 14, 2017

How adaptable is the marketing company you work with? Adaptability is one of the most important qualities to look for when you’re selecting ...

A Brand New Perspective

April 13, 2017

As a marketing professional, my family and friends will often ask me for advice on how they can increase their sales. Getting pulled into ...

Don’t want your solutions commoditized? Don’t commoditize your customers.

March 27, 2017

Leverage relationship incubation to avoid being perceived as a commodity Commoditization. For most B2B marketers, it’s the death knell. It can ...

Merging with the conversation highway

March 16, 2017

Engaging with clients by joining their conversation Typical marketing initiatives are designed to be interruptive in nature. Their goal is ...

The Patriots prove perseverance prevails

February 6, 2017

Which strategy does your company embrace? For three and a half quarters of Super Bowl play, the Atlanta Falcons were unstoppable. Ahead ...

On Steve Jobs and fake license plates

January 13, 2017

C-suite executives are just people. What gets your attention will get theirs. Recently, I overheard a conversation regarding a C-suite ...

Is it time to refresh your brand?

November 3, 2016

What to do when you’re suffering from brand weariness The "Seven Year Itch"

Client, We Have a Problem

May 18, 2016

The mistake you make is often less important than your response to it. This story is real. The names have been changed to protect the ...

Thinking (and Drinking) Out of the Box

March 24, 2016

The power of positive product positioning I was passing through the town of Concord, Massachusetts recently when I stopped at a convenience ...

Do the Smart Thing: Test Your Campaigns

March 4, 2016

Testing marketing campaigns is much easier in the digital world. With the many advantages that digital marketing has brought to B2B ...