The Hub

Without knowing it, marketing professionals routinely harm their own marketing efforts. They wreak havoc on their own video scripts, ...

It’s a debate that has been going on since long before “copy” became “content,” kids.

In today's marketing world, it's not a luxury to have a writer—it's a necessity. And not just one writer, either. You're going to need at ...

It can be tough to understand all the terms that marketing and advertising writers toss around. It can also be awkward to ask your ...

Writing comes easy to me. I eventually came to know that. What I didn’t know—for the first 24 years of my life—is that it was a viable, ...

Welcome back to Bookmarks! If I asked to see your bookmarks, would you let me?

As a copyeditor for technology marketing materials, my primary goal is clarity. I want to make the text as easy to understand as possible. ...

The copy team at MarketReach starts a public-service campaign. There’s a lot of confusion in the technology industry about the best place to ...

If you’re a lucky proofreader, you’ll work for a company that has one house editorial style. Singular. Not so much here at MarketReach.

A great deal of focus is required to proofread technology marketing copy. In an open office environment, where impromptu meetings can start ...

Welcome to Bookmarks! As part of a new series, the team here at MarketReach shares what we have bookmarked in our browsers. Be they ...

A previous version of this blog was published as an article in New Hampshire Business Review.

During the unseasonably warm last week of March, I attended the 2019 conference of the American Copy Editors Society (ACES) in Providence, ...

“Quality assurance” is a phrase typically used by engineers or manufacturers. But as a marketer, you can attain a quality assurance of a ...

Writing great marketing copy for the technology industry is its own special challenge—one rooted in traits of the industry itself: its ...

Value-based messaging As a B2B marketer, you’ve probably put some energy into revamping your sales messaging to better align with your ...