Writing
4 ways to say less and market tech more effectively

October 7, 2020

Without knowing it, marketing professionals routinely harm their own marketing efforts. They wreak havoc on their own video scripts, ...

Writing, Design
Chicken or egg? Copy or design?

September 16, 2020

It’s a debate that has been going on since long before “copy” became “content,” kids.

Writing
Content writing versus copywriting

August 26, 2020

In today's marketing world, it's not a luxury to have a writer—it's a necessity. And not just one writer, either. You're going to need at ...

Writing
Voice? Tone? Style? What the #&%@ are these writers talking about?

July 15, 2020

It can be tough to understand all the terms that marketing and advertising writers toss around. It can also be awkward to ask your ...

Writing
How I wrestled my inner writer ... and lost

May 13, 2020

Writing comes easy to me. I eventually came to know that. What I didn’t know—for the first 24 years of my life—is that it was a viable, ...

Writing
Anna's Bookmarks

April 23, 2020

Welcome back to Bookmarks! If I asked to see your bookmarks, would you let me?

Writing
5 tips that will improve the clarity of your writing

February 19, 2020

As a copyeditor for technology marketing materials, my primary goal is clarity. I want to make the text as easy to understand as possible. ...

Writing
A premise is a dangerous place to leave your server.

January 8, 2020

The copy team at MarketReach starts a public-service campaign. There’s a lot of confusion in the technology industry about the best place to ...

Writing
A proofreader’s BFF: The tip sheet

December 16, 2019

If you’re a lucky proofreader, you’ll work for a company that has one house editorial style. Singular. Not so much here at MarketReach.

Writing
Four bands that’ll rock your proofreading

November 26, 2019

A great deal of focus is required to proofread technology marketing copy. In an open office environment, where impromptu meetings can start ...

Writing
Sara's Bookmarks

October 14, 2019

Welcome to Bookmarks! As part of a new series, the team here at MarketReach shares what we have bookmarked in our browsers. Be they ...

Writing
Things writers do

September 17, 2019

A previous version of this blog was published as an article in New Hampshire Business Review.

Writing
Word Nerds Unite at ACES 2019

July 25, 2019

During the unseasonably warm last week of March, I attended the 2019 conference of the American Copy Editors Society (ACES) in Providence, ...

Writing
Proofreading. It’s quality assurance for your marketing.

July 18, 2019

“Quality assurance” is a phrase typically used by engineers or manufacturers. But as a marketer, you can attain a quality assurance of a ...

Writing
To write great tech marketing copy, remember these three basics

June 19, 2017

Writing great marketing copy for the technology industry is its own special challenge—one rooted in traits of the industry itself: its ...

Writing
Getting Personal in Your B2B Marketing Messaging

August 21, 2016

Value-based messaging As a B2B marketer, you’ve probably put some energy into revamping your sales messaging to better align with your ...