October 30, 2020
When you’re a marketing writer in an industry where phrases like hyperconverged infrastructure, Kubernetes, and CI/CD pipelines invade your ...
October 7, 2020
Without knowing it, marketing professionals routinely harm their own marketing efforts. They wreak havoc on their own video scripts, ...
September 16, 2020
It’s a debate that has been going on since long before “copy” became “content,” kids.
August 26, 2020
In today's marketing world, it's not a luxury to have a writer—it's a necessity. And not just one writer, either. You're going to need at ...
July 15, 2020
It can be tough to understand all the terms that marketing and advertising writers toss around. It can also be awkward to ask your ...
May 13, 2020
Writing comes easy to me. I eventually came to know that. What I didn’t know—for the first 24 years of my life—is that it was a viable, ...
April 23, 2020
Welcome back to Bookmarks! If I asked to see your bookmarks, would you let me?
February 19, 2020
As a copyeditor for technology marketing materials, my primary goal is clarity. I want to make the text as easy to understand as possible. ...
January 8, 2020
The copy team at MarketReach starts a public-service campaign. There’s a lot of confusion in the technology industry about the best place to ...
December 16, 2019
If you’re a lucky proofreader, you’ll work for a company that has one house editorial style. Singular. Not so much here at MarketReach.
November 26, 2019
A great deal of focus is required to proofread technology marketing copy. In an open office environment, where impromptu meetings can start ...
October 14, 2019
Welcome to Bookmarks! As part of a new series, the team here at MarketReach shares what we have bookmarked in our browsers. Be they ...
September 17, 2019
A previous version of this blog was published as an article in New Hampshire Business Review.
July 25, 2019
During the unseasonably warm last week of March, I attended the 2019 conference of the American Copy Editors Society (ACES) in Providence, ...
July 18, 2019
“Quality assurance” is a phrase typically used by engineers or manufacturers. But as a marketer, you can attain a quality assurance of a ...
June 19, 2017
Writing great marketing copy for the technology industry is its own special challenge—one rooted in traits of the industry itself: its ...
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