B2B tech and other thoughts

Strategy
Sorry, We’re Not Interested.

October 13, 2015
Strategy
The Customer Purchase Cycle is Rarely Cyclical

October 5, 2015
Strategy
Please, Not Another Competitive Comparison Grid

August 12, 2015
Strategy
Marketing campaign ROI in the land of false promises

July 19, 2014
Strategy
The 8-Second Website Messaging Test – Part 2

May 15, 2014
Strategy
The 8-Second Website Messaging Test – Part 1

May 8, 2014
Strategy
The paradigm shift in selling focus

April 24, 2014
Strategy
Content Marketing: Content is King – and we are his servants

March 4, 2014
Strategy
Stop building awareness – and start building mindshare

February 4, 2014
Strategy
Premature leads may cause sales abandonment

February 2, 2014

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