November 3, 2016
What to do when you’re suffering from brand weariness The "Seven Year Itch"
August 21, 2016
Value-based messaging As a B2B marketer, you’ve probably put some energy into revamping your sales messaging to better align with your ...
June 30, 2016
Most B2B marketers understand that gaining customer attention and mindshare can be significantly improved by shifting away from “pitching ...
May 18, 2016
The mistake you make is often less important than your response to it. This story is real. The names have been changed to protect the ...
March 24, 2016
The power of positive product positioning I was passing through the town of Concord, Massachusetts recently when I stopped at a convenience ...
March 4, 2016
Testing marketing campaigns is much easier in the digital world. With the many advantages that digital marketing has brought to B2B ...
February 2, 2016
A simple resolution for B2B technology marketing Personal resolutions are an annual tradition. Hopefully you’re already on the way to ...
January 8, 2016
My first job out of college was in the sales and marketing group of a small high-tech company in Connecticut that sold shop floor automation ...
December 14, 2015
... and stop trying to outrun the bear The classic joke goes something like this:
November 30, 2015
Don’t rule out the value of the influencer in your marketing strategy. Most technology business decisions today are made by people who have ...
November 23, 2015
Be careful not to over-differentiate your base-level descriptor In an effort to rise above parity among competitors, technology companies will ...
November 16, 2015
Nashua, NH (November 16, 2015)—The marketing services company MarketReach, Inc. is inviting Nashua-area community members to donate toys at ...
November 9, 2015
Develop an alliance Business partner relationships and alliances are tricky things. Unlike channel partners (where there’s a ...
October 20, 2015
One of the questions we often hear from technology marketers is: “How do we know if we have the right sales tools?” Certainly you can perform ...
October 13, 2015
Understanding when a customer really means it's just too soon. Technology marketers today are faced with a customer base that is quite ...
October 5, 2015
So maybe it’s time we give it a new name. So much of our standard marketing principles are based on traditional consumer marketing concepts. ...
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