The MarketReach Blog

Value-based messaging As a B2B marketer, you’ve probably put some energy into revamping your sales messaging to better align with your ...

Most B2B marketers understand that gaining customer attention and mindshare can be significantly improved by shifting away from “pitching ...

The mistake you make is often less important than your response to it. This story is real. The names have been changed to protect the ...

The power of positive product positioning I was passing through the town of Concord, Massachusetts recently when I stopped at a convenience ...

Testing marketing campaigns is much easier in the digital world. With the many advantages that digital marketing has brought to B2B ...

A simple resolution for B2B technology marketing Personal resolutions are an annual tradition. Hopefully you’re already on the way to ...

My first job out of college was in the sales and marketing group of a small high-tech company in Connecticut that sold shop floor automation ...

Don’t rule out the value of the influencer in your marketing strategy. Most technology business decisions today are made by people who have ...

Be careful not to over-differentiate your base-level descriptor In an effort to rise above parity among competitors, technology companies will ...

Develop an alliance Business partner relationships and alliances are tricky things. Unlike channel partners (where there’s a ...

One of the questions we often hear from technology marketers is: “How do we know if we have the right sales tools?” Certainly you can perform ...

Understanding when a customer really means it's just too soon. Technology marketers today are faced with a customer base that is quite ...

So maybe it’s time we give it a new name. So much of our standard marketing principles are based on traditional consumer marketing concepts. ...

There isn’t a B2B marketer anywhere who hasn’t seen the classic competitive comparison grid chart – and most have probably had to create a few ...

Recently, a CMO from a technology services company (we’ll call him Matthew) contacted us. Matthew was quite frustrated as he had already ...

In last week’s blog article, we discussed our 8-Second Website Messaging Test – and how it can be used to quickly audit your website’s primary ...

A recent study by the National Center for Biotechnology Information and the U.S. National Library of Medicine revealed that the average ...

The Technology Selling Years My first job out of college in the early 1980s was with an information technology manufacturer and systems ...