The MarketReach Blog

If you've never marked up a PDF in Adobe Acrobat Reader using the Comment tool, this is the perfect tutorial for you. Once you get used to ...

When you’re a marketing writer in an industry where phrases like hyperconverged infrastructure, Kubernetes, and CI/CD pipelines invade your ...

Without knowing it, marketing professionals routinely harm their own marketing efforts. They wreak havoc on their own video scripts, ...

It’s a debate that has been going on since long before “copy” became “content,” kids.

In today's marketing world, it's not a luxury to have a writer—it's a necessity. And not just one writer, either. You're going to need at ...

Animation was a big part of my life growing up. My memories are filled with watching Wile E. Coyote as his plans to catch the Roadrunner ...

It can be tough to understand all the terms that marketing and advertising writers toss around. It can also be awkward to ask your ...

Ice hockey is as much a part of my family as the thick Irish blood running through our veins. My husband played in college. My youngest son ...

As a video guy, I love things that move. Cars... Busy crowds... Birds... The tears running down my face while I watch the Patrick Swayze ...

In our own way, I think we have all experienced something positive from the COVID-19 pandemic. In the face of losing so many simple ...

Writing comes easy to me. I eventually came to know that. What I didn’t know—for the first 24 years of my life—is that it was a viable, ...

Welcome back to Bookmarks! If I asked to see your bookmarks, would you let me?

My college design studies indoctrinated me into the Adobe trinity (Illustrator, Photoshop, and InDesign). At MarketReach, we once relied on ...

Many marketers believe they should add video to their strategy, but they’re concerned the return won’t be worth the investment. Luckily, ...

As a copyeditor for technology marketing materials, my primary goal is clarity. I want to make the text as easy to understand as possible. ...

You just got off the phone with a client requesting a quote for a corporate video. The budget isn’t determined yet, the runway to the ...

The copy team at MarketReach starts a public-service campaign. There’s a lot of confusion in the technology industry about the best place to ...

If you’re a lucky proofreader, you’ll work for a company that has one house editorial style. Singular. Not so much here at MarketReach.