Design, Editing, Technology
How to mark up changes to a PDF in Adobe Acrobat Reader quickly and easily

December 18, 2020

If you've never marked up a PDF in Adobe Acrobat Reader using the Comment tool, this is the perfect tutorial for you. Once you get used to ...

Writing, Technology, Humor
How to use humor in technology writing

October 30, 2020

When you’re a marketing writer in an industry where phrases like hyperconverged infrastructure, Kubernetes, and CI/CD pipelines invade your ...

4 ways to say less and market tech more effectively

October 7, 2020

Without knowing it, marketing professionals routinely harm their own marketing efforts. They wreak havoc on their own video scripts, ...

Writing, Design
Chicken or egg? Copy or design?

September 16, 2020

It’s a debate that has been going on since long before “copy” became “content,” kids.

Content writing versus copywriting

August 26, 2020

In today's marketing world, it's not a luxury to have a writer—it's a necessity. And not just one writer, either. You're going to need at ...

5 reasons why animation works in marketing

August 5, 2020

Animation was a big part of my life growing up. My memories are filled with watching Wile E. Coyote as his plans to catch the Roadrunner ...

Voice? Tone? Style? What the #&%@ are these writers talking about?

July 15, 2020

It can be tough to understand all the terms that marketing and advertising writers toss around. It can also be awkward to ask your ...

What marketeers can learn from ice hockey

June 24, 2020

Ice hockey is as much a part of my family as the thick Irish blood running through our veins. My husband played in college. My youngest son ...

On video technique: Treating the camera as a character

June 3, 2020

As a video guy, I love things that move. Cars... Busy crowds... Birds... The tears running down my face while I watch the Patrick Swayze ...

Personal take
Have video meetings changed the way your teams communicate and behave?

May 15, 2020

In our own way, I think we have all experienced something positive from the COVID-19 pandemic. In the face of losing so many simple ...

How I wrestled my inner writer ... and lost

May 13, 2020

Writing comes easy to me. I eventually came to know that. What I didn’t know—for the first 24 years of my life—is that it was a viable, ...

Anna's Bookmarks

April 23, 2020

Welcome back to Bookmarks! If I asked to see your bookmarks, would you let me?

Adobe XD: A better web design application

April 3, 2020

My college design studies indoctrinated me into the Adobe trinity (Illustrator, Photoshop, and InDesign). At MarketReach, we once relied on ...

Should you use video in your marketing? The answer’s in the stats.

March 12, 2020

Many marketers believe they should add video to their strategy, but they’re concerned the return won’t be worth the investment. Luckily, ...

5 tips that will improve the clarity of your writing

February 19, 2020

As a copyeditor for technology marketing materials, my primary goal is clarity. I want to make the text as easy to understand as possible. ...

Top 5 pre-production tips for better corporate videos

January 29, 2020

You just got off the phone with a client requesting a quote for a corporate video. The budget isn’t determined yet, the runway to the ...

A premise is a dangerous place to leave your server.

January 8, 2020

The copy team at MarketReach starts a public-service campaign. There’s a lot of confusion in the technology industry about the best place to ...

A proofreader’s BFF: The tip sheet

December 16, 2019

If you’re a lucky proofreader, you’ll work for a company that has one house editorial style. Singular. Not so much here at MarketReach.