The Hub

Reason 1: 2020 was a game changer for video adoption. After a year of lockdowns and quarantines that eliminated trade shows and business ...

You hear it all the time in service industries: “I need that ASAP!” or the more polite, “Could I get that ASAP?”

At MarketReach, we do a lot of work for big brands, and we see their marketing materials in a lot of stages of development. An average day ...

Good editing is invisible. Bad editing is painfully obvious—usually because the editor has, instead of clarifying the author’s intent, ...

If you've never marked up a PDF in Adobe Acrobat Reader using the Comment tool, this is the perfect tutorial for you. Once you get used to ...

When you’re a marketing writer in an industry where phrases like hyperconverged infrastructure, Kubernetes, and CI/CD pipelines invade your ...

Without knowing it, marketing professionals routinely harm their own marketing efforts. They wreak havoc on their own video scripts, ...

It’s a debate that has been going on since long before “copy” became “content,” kids.

In today's marketing world, it's not a luxury to have a writer—it's a necessity. And not just one writer, either. You're going to need at ...

Animation was a big part of my life growing up. My memories are filled with watching Wile E. Coyote as his plans to catch the Roadrunner ...

It can be tough to understand all the terms that marketing and advertising writers toss around. It can also be awkward to ask your ...

NASHUA, N.H., July 14, 2020 — MarketReach, Inc. (mreach.com), a provider of creative services for leading technology companies, has been ...

Ice hockey is as much a part of my family as the thick Irish blood running through our veins. My husband played in college. My youngest son ...

As a video guy, I love things that move. Cars... Busy crowds... Birds... The tears running down my face while I watch the Patrick Swayze ...

In our own way, I think we have all experienced something positive from the COVID-19 pandemic. In the face of losing so many simple ...

Writing comes easy to me. I eventually came to know that. What I didn’t know—for the first 24 years of my life—is that it was a viable, ...