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Infographic

One small step along the buyer’s journey

Infographics can have all sorts of different formats and styles, as well as copy of varying length and complexity. One key to getting the mix right is knowing where on the buyer’s journey the piece will be used.

This infographic encouraged volumes of Dell Technologies prospects to take the next step on the journey. And it won us a creative award.

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Awards

2020 Hermes Creative Gold Award

One giant leap toward our client’s goal

Selling the solution versus selling the next step

For Dell Technologies, we’d already created an in-depth 19-page white paper meant to help sell the idea of putting the right IT infrastructure in place for running Microsoft SQL Server 2019. To target prospects not as far along the buyer’s journey, we needed to create a simpler, more accessible asset that would promote this free white paper.

Right messages, right volume

With that mission in mind, our writer-designer team pulled from the white paper just the right (and right amount of) high-level, benefits-driven messages. Then they riffed on a space concept, and presto: the right infographic for the job.

Strong concepts don’t just look nice

Our space concept helps suggest the future of IT and tomorrow’s business environment, in which only organizations with the right tech infrastructures and data capabilities will be nimble enough to thrive.

Custom promotional item

NetApp wanted to meet with channel partners for a Texas cookout—and to make it special. Some of us New Hampshire folks are proud of our ability to grill outdoors through a frigid winter amid six-foot snowbanks. For our client’s sake, though, we put our grilling pride aside and built the right team of creative chefs.

Direct mail

Cisco wanted to kick off conversations with a small number of key IT executives. They wanted to tell these leaders Cisco could guide them through their digital transformation. We created a direct-mail campaign that used a valuable thank-you gift to get attention.

Demand-generation campaigns

In 2018, we began working on a partner-led demand-generation campaign for the hybrid cloud data services and data management giant NetApp. Turns out, they liked the work. Functioning as a trusted extension of NetApp’s marketing organization, we continue to produce elaborate campaigns that each include dozens of marketing assets—all tailored to help NetApp partners approach prospects, generate demand, and sell NetApp solutions.

Ready to build something? So are we.

Need us now? Just want to learn more? We’d love to talk.

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Creative services for technology marketers

410 Amherst Street, Suite 110, Nashua, NH 03063 USA  |  (603) 645-1300  |  inquiry@mreach.com
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Creative services for
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410 Amherst Street, Suite 110, Nashua, NH 03063
(603) 645-1300 • inquiry@mreach.com
Copyright © 2020 MarketReach, Inc. All rights reserved. Privacy Policy

Ready to build something? So are we.

Need us now? Just want to learn more? We’d love to talk.