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Animated Video

Launching with highest-level benefits forward

A small NH-based software firm with a giant client list, Akumina wanted to create a product-launch video that would communicate the compelling business benefits delivered by its new software.

Organizations the world over—including Chevron, Unilever, Tata Steel, Vodafone, and many more—use Akumina’s modern global intranets, digital dashboards, and mobile applications to engage employees and increase productivity and profitability.

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Award

2021 NYX Video Awards winner

Software brought to life

Business impact first

Too often, we see software demo videos bogged down in technical detail. They tend to be dry, boring, and ineffective. For Akumina’s video, we kept the most important messages front and center while providing just enough detail about how the software works.

More than just screenshots

Ever been lulled to sleep by a software demo full of static screenshots? Enough said. Our video artists used animation to bring the dynamic Akumina user experience—and its business impact—to life.

A new expression of the Akumina brand

The savvy marketers at Akumina gave us a great feel for their brand and great creative leeway. In return, we gave them a video that expresses their brand in new ways that they found fresh and inspiring.

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We kept Akumina’s most important messages front and center while providing just enough detail about how the software works.
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Our video artists used animation to bring the Akumina user experience and its business impact to life.

“The team at MarketReach are pros at B2B tech marketing. Their project management was smooth and professional, and the video team did an amazing job of listening to our needs and creating an inspiring product launch video.”

—Samantha Kenney, Vice President, Global Marketing, Akumina

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410 Amherst Street, Suite 110, Nashua, NH 03063
(603) 645-1300 • inquiry@mreach.com
Copyright © 2020 MarketReach, Inc. All rights reserved. Privacy Policy

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