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A small NH-based software firm with a giant client list, Akumina wanted to create a product-launch video that would communicate the compelling business benefits delivered by its new software.
Organizations the world over—including Chevron, Unilever, Tata Steel, Vodafone, and many more—use Akumina’s modern global intranets, digital dashboards, and mobile applications to engage employees and increase productivity and profitability.
2021 NYX Video Awards winner
Too often, we see software demo videos bogged down in technical detail. They tend to be dry, boring, and ineffective. For Akumina’s video, we kept the most important messages front and center while providing just enough detail about how the software works.
Ever been lulled to sleep by a software demo full of static screenshots? Enough said. Our video artists used animation to bring the dynamic Akumina user experience—and its business impact—to life.
The savvy marketers at Akumina gave us a great feel for their brand and great creative leeway. In return, we gave them a video that expresses their brand in new ways that they found fresh and inspiring.
Our video artists used animation to bring the Akumina user experience and its business impact to life.
Event engagement
Demand-generation campaigns
Video
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