MarketReach
MR_WORDMARK_RGB_REVERSE-4e66261404f11db652f1323202a61398 (2)
  • Services Services
    • Creative Production Creative Production
    • Foundational Support Foundational Support
    • Campaigns and Program Management Campaigns and Program Management
    • Careers | Privacy
  • Work Work
  • About About
  • Blog Blog
Play button
Play button
Video

We love explainer videos

B2B audiences like to watch them. They’re great for simplifying the complex. They’re proven to increase conversion rates and improve your standing in search results. And they personalize your brand and set you apart from the competition.

So when Micro Focus—one of the largest pure-play software companies in the world—needed to tell busy execs about its social-media governance and archiving software (pretty complex stuff), we put our scriptwriting and animation hats on.

Micro Focus
Awards

2018 NEDMA Silver Award
2018 Hermes Platinum Winner

Communicating complex ideas simply

We had to hurry

The deadline for the EU’s General Data Protection Regulation (GDPR) was approaching fast. And plenty of big corporations weren’t ready. Micro Focus was in a hurry to tell these companies that its software could help them comply with GDPR and reduce the risks of social media use.

Classic tech marketing challenge

As we often do, we found ourselves needing to explain a complex technological problem and solution to an audience of busy executives. Oh, and compel them to learn more.

We got animated

We created a digestible, three-minute video with engaging animations and a compelling voiceover. The video provided a simple, high-level view of the ways Micro Focus mitigates corporate SoMe risk and aids in compliance.

Micro Focus Video

Engaging animation helped deliver the complex Micro Focus message simply and compellingly.

Displayed at events and online, the video generated leads from across industries and won an award.

Micro Focus Animation Video

“MarketReach … listened to us and delivered exactly what we needed, on time and on budget.”

—Lori Ann Hall, Sr. Product Marketing Manager, Micro Focus
ACP Logo

Brand Identity, Messaging, Website

UiPath Logo

Event Giveaway

Cisco Logo

Direct Mail

Event Engagement

Event Engagement

Hewlett Packard Enterprise

Video

See Our Work
MarketReach Logo

Creative services for technology marketers

410 Amherst Street, Suite 110, Nashua, NH 03063 USA  |  (603) 645-1300  |  inquiry@mreach.com
HubSpot Solutions Partner
Careers | Newsroom

Copyright © 2023 MarketReach, Inc. All rights reserved.
Privacy Policy

MarketReach Logo
Creative services for
technology marketers
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
410 Amherst Street, Suite 110, Nashua, NH 03063
(603) 645-1300 • inquiry@mreach.com
Copyright © 2020 MarketReach, Inc. All rights reserved. Privacy Policy

Ready to build something? So are we.

Need us now? Just want to learn more? We’d love to talk.