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Video

We love explainer videos

B2B audiences like to watch them. They’re great for simplifying the complex. They’re proven to increase conversion rates and improve your standing in search results. And they personalize your brand and set you apart from the competition.

So when Micro Focus—one of the largest pure-play software companies in the world—needed to tell busy execs about its social-media governance and archiving software (pretty complex stuff), we put our scriptwriting and animation hats on.

Micro Focus
Awards

2018 NEDMA Silver Award
2018 Hermes Platinum Winner

Communicating complex ideas simply

We had to hurry

The deadline for the EU’s General Data Protection Regulation (GDPR) was approaching fast. And plenty of big corporations weren’t ready. Micro Focus was in a hurry to tell these companies that its software could help them comply with GDPR and reduce the risks of social media use.

Classic tech marketing challenge

As we often do, we found ourselves needing to explain a complex technological problem and solution to an audience of busy executives. Oh, and compel them to learn more.

We got animated

We created a digestible, three-minute video with engaging animations and a compelling voiceover. The video provided a simple, high-level view of the ways Micro Focus mitigates corporate SoMe risk and aids in compliance.

Micro Focus Video

Engaging animation helped deliver the complex Micro Focus message simply and compellingly.

Displayed at events and online, the video generated leads from across industries and won an award.

Micro Focus Animation Video

“MarketReach … listened to us and delivered exactly what we needed, on time and on budget.”

—Lori Ann Hall, Sr. Product Marketing Manager, Micro Focus

Video

This Hewlett Packard Enterprise product-launch video is what happens when you tell our video artists to pull out all the stops. Our client didn’t want to just knock viewers’ socks off. They wanted viewers to forget they ever knew what socks were. Translation? Product launch gold!

Infographic

Infographics can have all sorts of different formats and styles, as well as copy of varying length and complexity. One key to getting the mix right is knowing where on the buyer’s journey the piece will be used, encouraging Dell Technologies prospects to take the next step.

Demand-generation campaigns

In 2018, we began working on a partner-led demand-generation campaign for the hybrid cloud data services and data management giant NetApp. Turns out, they liked the work. Functioning as a trusted extension of NetApp’s marketing organization, we continue to produce elaborate campaigns that each include dozens of marketing assets—all tailored to help NetApp partners approach prospects, generate demand, and sell NetApp solutions.

Ready to build something? So are we.

Need us now? Just want to learn more? We’d love to talk.
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Creative services for technology marketers

410 Amherst Street, Suite 110, Nashua, NH 03063 USA  |  (603) 645-1300  |  inquiry@mreach.com
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Creative services for
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410 Amherst Street, Suite 110, Nashua, NH 03063
(603) 645-1300 • inquiry@mreach.com
Copyright © 2020 MarketReach, Inc. All rights reserved. Privacy Policy

Ready to build something? So are we.

Need us now? Just want to learn more? We’d love to talk.