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Video

Making the complex simple. In 24 days.

Juniper Network's sales and marketing teams were about to roll out Juniper's end-to-end 5G solution at the world's biggest mobile communications event. And they needed a video.

At multiple meeting areas around their booth, they would play this video to promote Juniper's approach to 5G. The goal was to whet the technical appetites of industry experts and make those experts think “Juniper” whenever they heard "5G."

We had just over three weeks to work and needed to make a short teaser version too.

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Awards

2020 dotComm Platinum Award for Video Creativity in Motion Graphics

Getting it done. Well. And on time.

Message first.

Our writing and motion-graphics teams quickly absorbed a huge volume of complex technical background information. Then they identified the messages for our new two-and-a-half-minute video.

Revise quickly and keep it on brand.

We handled multiple script and storyboard revisions in minimal time—ensuring the finished product would align with our client’s vision. Already familiar with Juniper’s brand and editorial styles, our motion-graphics designers and proofreaders ensured the video’s fast passage through Juniper’s brand review.

Awards aren’t everything. But quality and effectiveness are.

Juniper has used this 5G video (and the teaser version) to great effect via email, social media, blog posts, and other channels. The video won a 2020 dotComm creative award. And our client asked us to follow up with a series of five videos that would further detail the Juniper 5G solution.

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Demand-generation campaigns

In 2018, we began working on a partner-led demand-generation campaign for the hybrid cloud data services and data management giant NetApp. Turns out, they liked the work. Functioning as a trusted extension of NetApp’s marketing organization, we continue to produce elaborate campaigns that each include dozens of marketing assets—all tailored to help NetApp partners approach prospects, generate demand, and sell NetApp solutions.

Infographic

Infographics can have all sorts of different formats and styles, as well as copy of varying length and complexity. One key to getting the mix right is knowing where on the buyer’s journey the piece will be used, encouraging Dell Technologies prospects to take the next step.

Video

This Hewlett Packard Enterprise product-launch video is what happens when you tell our video artists to pull out all the stops. Our client didn’t want to just knock viewers’ socks off. They wanted viewers to forget they ever knew what socks were. Translation? Product launch gold!

Ready to build something? So are we.

Need us now? Just want to learn more? We’d love to talk.

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Creative services for technology marketers

410 Amherst Street, Suite 110, Nashua, NH 03063 USA  |  (603) 645-1300  |  inquiry@mreach.com
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Creative services for
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410 Amherst Street, Suite 110, Nashua, NH 03063
(603) 645-1300 • inquiry@mreach.com
Copyright © 2020 MarketReach, Inc. All rights reserved. Privacy Policy

Ready to build something? So are we.

Need us now? Just want to learn more? We’d love to talk.