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CREATIVE SERVICES

Simple and effective

VMware wanted a marketing piece that would give telecommunications pros an overview of its VMware® Telco Cloud Platform RAN™ solution. This piece would have to convey substantial technical detail and be visually appealing and accessible too.

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Services

Copywriting, design, project management

An e-book that marries technical heft
with visual and emotional appeal

Tech solution detail meets the excitement of a 5G future

With the target audience and its customer-journey stage in mind, our writer promoted the VMware solution with the right balance of technical detail and high-level business benefits. Subheadings, bullets, and other compositional elements keep the piece readable and easy to skim.

Design that informs and inspires

With a mix of photography, illustration, statistics, and diagrams, our designer delivered key messages and suggested an inspiring 5G future.

A brand-compliant standout

Our client wanted a piece that would stand out from other VMware and competitor marketing efforts. Our team delivered—all within the bounds of a VMware e-book design template and brand parameters.

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Ordinary technique


… extraordinarily applied

This VMware e-book is a great example of our formula for tech marketing creative success: use tried-and-true techniques to turn complex subject matter into digestible, compelling content.

Well-designed diagrams convey complex technical detail simply and quickly.

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Subheadings and bullets—along with the right balance of features and benefits—keep the piece approachable, readable, and easy to skim.

“The sheer complexity of some tech solutions can make them so difficult to market. Our creative team members are pros at understanding complex tech and creating enticing, effective pieces like this e-book.”

—Cheryl Chapman, Senior Account Manager, MarketReach
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Comprehensive marketing support

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Rebranding, messaging, website

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Demand Gen kit

See Our Work
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Creative services for technology marketers

410 Amherst Street, Suite 110, Nashua, NH 03063 USA  |  (603) 645-1300  |  inquiry@mreach.com
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Creative services for
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410 Amherst Street, Suite 110, Nashua, NH 03063
(603) 645-1300 • inquiry@mreach.com
Copyright © 2020 MarketReach, Inc. All rights reserved. Privacy Policy

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