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Ordinary technique
… extraordinarily applied
This VMware e-book is a great example of our formula for tech marketing creative success: use tried-and-true techniques to turn complex subject matter into digestible, compelling content.
CREATIVE SERVICES
Simple and effective
VMware wanted a marketing piece that would give telecommunications pros an overview of its VMware® Telco Cloud Platform RAN™ solution. This piece would have to convey substantial technical detail and be visually appealing and accessible too.
Services
Copywriting, design, project management
An e-book that marries technical heft
with visual and emotional appeal
Tech solution detail meets the excitement of a 5G future
With the target audience and its customer-journey stage in mind, our writer promoted the VMware solution with the right balance of technical detail and high-level business benefits. Subheadings, bullets, and other compositional elements keep the piece readable and easy to skim.
Design that informs and inspires
With a mix of photography, illustration, statistics, and diagrams, our designer delivered key messages and suggested an inspiring 5G future.
A brand-compliant standout
Our client wanted a piece that would stand out from other VMware and competitor marketing efforts. Our team delivered—all within the bounds of a VMware e-book design template and brand parameters.
Well-designed diagrams convey complex technical detail simply and quickly.
Subheadings and bullets—along with the right balance of features and benefits—keep the piece approachable, readable, and easy to skim.
Solution infographics
Juniper Networks asked us to create five infographics—each promoting one of its five solution pillars around 5G.
Comprehensive marketing support
VoiceFriend needed marketing help that could enable them to grow into an industry-leading provider of integrated messaging and engagement solutions for the senior living and skilled nursing industries. And grow they did!
Event giveaway
With the UiPath platform, businesses and government agencies are automating manual computer processes and achieving unprecedented work speeds, efficiency, and profitability. As a go-to content developer for UiPath, we had already produced explainer videos, digital ads, event displays, and social media content when they came to us for a giveaway for their “Take a Robot Home” event campaign.
Ready to build something? So are we.
Need us now? Just want to learn more? We’d love to talk.
