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Ordinary technique
… extraordinarily applied
This VMware e-book is a great example of our formula for tech marketing creative success: use tried-and-true techniques to turn complex subject matter into digestible, compelling content.
CREATIVE SERVICES
Simple and effective
VMware wanted a marketing piece that would give telecommunications pros an overview of its VMware® Telco Cloud Platform RAN™ solution. This piece would have to convey substantial technical detail and be visually appealing and accessible too.
Services
Copywriting, design, project management
An e-book that marries technical heft
with visual and emotional appeal
Tech solution detail meets the excitement of a 5G future
With the target audience and its customer-journey stage in mind, our writer promoted the VMware solution with the right balance of technical detail and high-level business benefits. Subheadings, bullets, and other compositional elements keep the piece readable and easy to skim.
Design that informs and inspires
With a mix of photography, illustration, statistics, and diagrams, our designer delivered key messages and suggested an inspiring 5G future.
A brand-compliant standout
Our client wanted a piece that would stand out from other VMware and competitor marketing efforts. Our team delivered—all within the bounds of a VMware e-book design template and brand parameters.
Well-designed diagrams convey complex technical detail simply and quickly.
Subheadings and bullets—along with the right balance of features and benefits—keep the piece approachable, readable, and easy to skim.
