COMPREHENSIVE MARKETING SUPPORT
Helping a small software provider grow
When VoiceFriend came to us in 2015, the industry it serves was booming. But VoiceFriend sales weren’t. The software-as-a-service provider had tried working with other marketing firms, but had seen little return on those investments.
VoiceFriend had a strong sales team in place, but their marketing efforts had consisted of occasional trade events and social media efforts. They needed marketing help that could enable them to grow into an industry-leading provider of integrated messaging and engagement solutions for the senior living and skilled nursing industries.
2020 W3 Silver Award
2020 MarCom Award, Honorable Mention
Strategy, tactics, execution
Win mindshare over the long term
Three pillars support our VoiceFriend strategy:
- Strive for mindshare, not just awareness.
- Approach target audiences from multiple angles.
- Commit to a steady, long-term marketing effort.
The right marketing materials
We refreshed the look of the VoiceFriend brand and created a messaging guide and design templates. We built a new website, product demonstration video, and sales presentation. We also created email and digital ad campaigns, a new trade show booth, a series of press releases, and more.
After six months of work, VoiceFriend’s sales started to grow. Since then, they’ve grown exponentially, with revenues averaging 40-50% annual growth over the past several years.
To help guide our client’s investment, we made sure that every asset we refreshed or created was necessary for moving prospects along the VoiceFriend customer journey.
As VoiceFriend gained mindshare across its target industry, its average sales cycle shortened. Prospects today are more ready to listen and more likely to believe in the value of VoiceFriend.
VoiceFriend's corporate overview video (created by MarketReach) won the W3 Silver Award—while their integrated email campaign received a MarCom Award.
“The impact has been incredible. In five years, we’ve gone from essentially negligible growth to annual growth rates of 40 to 50 percent.”
–Bruce Baron, CEO, VoiceFriend