--- title: Unique NetApp video lands Viddy and dotCOMM awards for MarketReach description: MarketReach, a B2B tech marketing agency based in Nashua, NH, has received a 2023 Platinum Viddy Award and Gold dotCOMM Award. image: https://www.mreach.com/hubfs/Awards-dotCMM-Viddy.png --- ![](https://secure.leadforensics.com/199962.png) [Accolades](https://www.mreach.com/newsroom/tag/accolades) [![Craig Clarke](https://www.mreach.com/hubfs/craig-new.jpg) ](https://www.mreach.com/newsroom/author/craig-clarke) By [Craig Clarke](https://www.mreach.com/newsroom/author/craig-clarke) September 12, 2023 Share [Share this blog post on LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https://www.mreach.com/newsroom/marketreach-wins-awards-for-netapp-video) [Share this blog post on Facebook ](http://www.facebook.com/share.php?u=https://www.mreach.com/newsroom/marketreach-wins-awards-for-netapp-video) [Share this blog post on Twitter ](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.mreach.com/newsroom/marketreach-wins-awards-for-netapp-video) ![Unique NetApp video lands Viddy and dotCOMM awards for MarketReach](https://www.mreach.com/hubfs/Awards-dotCMM-Viddy.png) NASHUA, N.H.—MarketReach, Inc. (mreach.com), provider of creative services for B2B technology companies for almost 30 years, has been honored by both the [Viddy Awards](https://www.viddyawards.com) and [dotCOMM Awards](https://www.dotcommawards.com) for a video created for NetApp. MarketReach was recognized for “[Stop Ransomware in Its Tracks with NetApp](https://www.netapp.tv/player/30090/stream?assetType=movies&playlist_id=201&mcid=36852220049653053610431014853989611808).” The video uses [2D animation](https://www.mreach.com/blogs/video-animation-how-to-know-which-style-will-draw-more-prospects) to tell the relatable story of two IT managers and their different experiences against similar ransomware attacks. [![Play NetApp Video](https://www.mreach.com/hs-fs/hubfs/NetApp-PlayVid.png?width=579&height=325&name=NetApp-PlayVid.png "Play NetApp Video")](https://www.netapp.tv/player/30090/stream?assetType=movies&mcid=22853466473145624152785518771795376826) “Stop Ransomware in Its Tracks with NetApp” received a Platinum Viddy Award and a Gold dotCOMM Award. The team also found it personally rewarding. MarketReach project manager Jessica Nickels called it “hands down one of my favorite projects. This video takes such a fun approach to drive home a serious topic. And Beth really brought the script to life.” Beth Pike, motion graphics designer for MarketReach, gave some insight into her process. “Unlike a lot of B2B explainer videos, this one was driven by story and character. I approached it more as a cartoon short than a typical marketing video—and tried to make every scene entertaining with little things like when a character makes a funny face, or that Paul’s plant slowly dies as his situation gets worse. In fact, the [animation](https://www.mreach.com/blogs/5-reasons-animation) was so much fun, I would lose track of time and need to be reminded to go home at the end of the day.” “The collaboration across the full team (client and MarketReach) was fantastic,” said Nickels. “We talked through ideas, reviewed assets and rough cuts, and worked together to find solutions to aspects of the video that didn’t quite click at first.” Pike explained, “We had to change one scene to better represent how the NetApp software works, but once they explained it to us, they loved what we came up with to replace it. I’m already looking forward to a sequel.” The Viddy Awards (formerly Videographer Awards) recognize “video excellence in a digital world,” and the dotCOMM Awards honor “excellence in web creativity and digital communication.” Both prizes are judged by the Association of Marketing and Communication Professionals (AMCP), which honors achievement and service to the communication profession worldwide. > “Working so closely together resulted in a huge win for all of us.” > > —Jessica Nickels, Senior Project Manager, MarketReach, Inc. **About MarketReach, Inc.** An independent creative production shop, MarketReach, Inc. ([mreach.com](https://www.mreach.com/)), produces marketing materials and experiences for technology companies worldwide, including such leaders as Amazon, Dell Technologies, Hewlett Packard Enterprise, NetApp, Unisys, and VMware. With nearly 30 years of experience, MarketReach enables tech marketers to extend their production capacity with [award-winning creative excellence and customer service](https://www.mreach.com/newsroom/marketreach-awards-service-creativity). It is headquartered in Nashua, NH, with additional staff working remotely throughout the United States. #### Insights in your inbox We take pride in a team loaded with smarts, wit, and ideas. If you'd like to have a smarter, wittier inbox filled with ideas each month, subscribe here to the MarketReach Blog, and we will let you know when there is something new you might like! #### You might also like... [ ##### B2B tech marketing shop wins Viddy and dotCOMM awards August 24, 2022 ](https://www.mreach.com/newsroom/b2b-tech-marketing-viddy-dotcomm-awards) [ ##### Dell video, MarketReach campaign open 2023 award season with industry honors June 14, 2023 ](https://www.mreach.com/newsroom/dell-video-marketreach-campaign-open-2023-award-season) ![MarketReach Logo](https://www.mreach.com/hubfs/raw_assets/public/MarketReach_July2020/images/MR_WORDMARK_RGB_COLOR-865d56c9d3dc815b0ff54aba5f8f54ba.svg "MarketReach Logo") Creative services for technology marketers [![](https://www.mreach.com/hubfs/MarketReach_July2020/Image/hubspot-solutions.svg)](https://www.hubspot.com/agencies/www-mreach-com) 410 Amherst Street, Suite 110, Nashua, NH 03063 [(603) 645-1300](tel:+16036451300) • [inquiry@mreach.com](mailto:inquiry@mreach.com) Copyright © 2020 MarketReach, Inc. All rights reserved. [Privacy Policy](https://www.mreach.com/privacy) #### Ready to build something? So are we. Need us now? 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