--- title: The MarketReach Blog | Digital marketing blog | MarketReach, Inc. | Rod Griffith description: Rod cofounded MarketReach in 1994, after working as a Marketing Manager at DEC, and brings a wealth of B2B technology marketing strategies and tactics to the table. Rod enjoys working with customers and sharing his vast experience of marketing initiatives, programs, events, and sales tools. If you’re a Beatles fan, plan to set aside a solid week when you chat with Rod. image: https://www.mreach.com/hubfs/Gated%20Portfolio/bulb.png --- ![](https://secure.leadforensics.com/199962.png) # Rod Griffith Rod cofounded MarketReach in 1994, after working as a Marketing Manager at DEC, and brings a wealth of B2B technology marketing strategies and tactics to the table. Rod enjoys working with customers and sharing his vast experience of marketing initiatives, programs, events, and sales tools. If you’re a Beatles fan, plan to set aside a solid week when you chat with Rod. [ Strategy, Technology ##### Is it time to review your early user program? June 21, 2024 ](https://www.mreach.com/blogs/time-review-early-user-program) [ Strategy, Marketing, MDF ##### 5 essential tips to craft winning joint marketing campaigns with MDF December 1, 2023 ](https://www.mreach.com/blogs/5-essential-tips-craft-winning-joint-marketing-campaigns-mdf) [ Strategy, Marketing, MDF ##### Increase your MDF impact by accelerating the customer buying journey November 3, 2023 ](https://www.mreach.com/blogs/increase-your-mdf-impact-by-accelerating-the-customer-buying-journey) [ Strategy, Marketing, MDF ##### 6 important MDF do’s and don’ts to secure your marketing success October 6, 2023 ](https://www.mreach.com/blogs/6-important-mdf-dos-and-donts-to-secure-your-marketing-success) [ Strategy ##### What the crew of the Santa Maria teaches partner/alliance managers about partner myopia October 7, 2022 ](https://www.mreach.com/blogs/what-the-crew-of-the-santa-maria-teaches-about-myopia) [ Strategy, Marketing ##### Five useful B2B marketing tips in a time of stress September 16, 2022 ](https://www.mreach.com/blogs/five-useful-b2b-marketing-tips-in-a-time-of-stress) [ Strategy, Marketing ##### Partner with your customers to boost marketing impact (case study) August 8, 2022 ](https://www.mreach.com/blogs/partnering-with-your-customers-to-boost-marketing-impact) [ Strategy ##### Mindshare vs. awareness generation campaigns August 3, 2022 ](https://www.mreach.com/blogs/stop-building-awareness-and-start-building-mindshare) [ Strategy ##### How to develop more effective alliance partner sales tools March 18, 2022 ](https://www.mreach.com/blogs/how-to-develop-more-effective-alliance-partner-sales-tools) [ Strategy, Marketing ##### 7 alliance partner marketing pitfalls you may not know (but should) February 25, 2022 ](https://www.mreach.com/blogs/7-alliance-partner-marketing-pitfalls-you-may-not-know-but-should) [ Strategy ##### Upreaching to your C-suite decision makers December 10, 2021 ](https://www.mreach.com/blogs/gaining-competitive-advantage-through-upreaching) [ Strategy ##### Do you truly know your strongest competitor? (Hint: It’s not the bear.) November 19, 2021 ](https://www.mreach.com/blogs/know-your-true-competition) [ Strategy ##### How marketing can help you transition to relationship selling October 8, 2021 ](https://www.mreach.com/blogs/how-marketing-can-help-you-transition-to-relationship-selling) [ Strategy ##### 6 reasons why marketing to executives fails May 19, 2017 ](https://www.mreach.com/blogs/six-reasons-why-marketing-executives-fails) [ Strategy ##### Adaptability in marketing April 14, 2017 ](https://www.mreach.com/blogs/adaptability-marketing) [ Strategy ##### Don’t want your solutions commoditized? Don’t commoditize your customers. March 27, 2017 ](https://www.mreach.com/blogs/dont-want-your-solutions-commoditized-dont-commoditize-your-customers) [ Strategy ##### Merging with the conversation highway March 16, 2017 ](https://www.mreach.com/blogs/merging-conversation-highway) [ Strategy ##### The Patriots prove perseverance prevails February 6, 2017 ](https://www.mreach.com/blogs/patriots-prove-perseverance-prevails) [ Previous ](https://www.mreach.com/blogs/author/rod-griffith/page/0) [1](https://www.mreach.com/blogs/author/rod-griffith/page/1) [2](https://www.mreach.com/blogs/author/rod-griffith/page/2) [3](https://www.mreach.com/blogs/author/rod-griffith/page/3) [ Next ](https://www.mreach.com/blogs/author/rod-griffith/page/2) ![MarketReach Logo](https://www.mreach.com/hubfs/raw_assets/public/MarketReach_July2020/images/MR_WORDMARK_RGB_COLOR-865d56c9d3dc815b0ff54aba5f8f54ba.svg "MarketReach Logo") Creative services for technology marketers [![](https://www.mreach.com/hubfs/MarketReach_July2020/Image/hubspot-solutions.svg)](https://www.hubspot.com/agencies/www-mreach-com) 410 Amherst Street, Suite 110, Nashua, NH 03063 [(603) 645-1300](tel:+16036451300) • [inquiry@mreach.com](mailto:inquiry@mreach.com) Copyright © 2020 MarketReach, Inc. 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