Our marketing services are driven by three client value benefits. Our thought leadership in B2B technology marketing enables us to better support our clients’ strategies and business goals. Through integrated project management, we deliver marketing programs and campaigns seamlessly and efficiently. And our creative innovation allows us to offer powerful sales tools that leverage new technologies to deliver effective content.
Our Work
Here are a few solutions we've created – for world-leading brands and emerging innovators alike.
Matching Customer Needs with the Right Solutions
Hewlett Packard Enterprise
For Hewlett Packard Enterprise, we built an interactive web tour that let IT pros and decision makers explore the fit between their business needs and HPE cloud solutions. This powerful sales tool engaged an international audience and generated a mass of high-value leads.
A Tradeshow Communication Tool
VMware
Through this interactive, digital demonstration we created for VMware, event attendees can explore VMware benefits, features, and technical nitty-gritty.
Concept-to-Completion Video Production
VoiceFriend
VoiceFriend wanted a marketing tool that could quickly explain its notification technology to its target audience of elder care providers, and compel them to act.
To create this high-impact, two-minute video, we handled everything—from scriptwriting, storyboarding, and voice recording, to motion graphics, music sourcing, and final production.
Xperion by MarketReach
Xperion™
World-leading technology companies use our Xperion™ Interactive Demonstration Platform to offer engaging product experiences at tradeshows, conferences, sales meetings, and elsewhere. Xperion helps you tell your story, differentiate your offerings, and extend customer conversations.
With compelling touchscreen graphics and video, Xperion guides your customers to exactly the information they need—whether it's technical detail or high-level business benefits. And easy uploading of new content means your Xperion is always showcasing your latest solutions.
The Art of the B2B Technology Website
Performance Motion Devices
Both elegant and useful, the site we created for this motion control technology leader speaks simultaneously to two equally important audiences—and thereby meets a common B2B tech marketing challenge.
Executives can immediately find high-level information to inform their choice of a partner company. Engineers get easy access to detailed product information, and can jump-start their design work by ordering a developer’s kit online.
Best Practices and Techniques—Communicated Clearly
Thermo FIsher Scientific
One reason that Thermo Fisher Scientific leads in the life sciences technology market is that it not only produces high-performance equipment and systems, but also communicates effectively about the practices and techniques necessary to use them.
When Thermo Fisher Scientific needed to explain good laboratory pipetting practices, they turned to MarketReach.
Big-Brand Creative
VMware
VMware wanted to tout the benefits of its Education Services to IT professionals already engaged in training. We created a 35-second promotional screen saver to run in IT training center classrooms around the world.
Complexity Communicated Simply
Open Switch
Open Switch wanted to tell the technology world about its open-source networking community. We helped spread their message with an infographic video built on concise scriptwriting, vivid graphics, and seamless video production.
