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Which strategy does your company embrace?

For three and a half quarters of Super Bowl play, the Atlanta Falcons were unstoppable. Ahead 28–3, their lead seemed insurmountable, even by the experienced Tom Brady and the New England Patriots. At this point, the younger and faster Falcons needed only to maintain their lead for the remainder of the game. And that’s when it happened. The Falcons began to focus on preservation—while the Patriots tightened their focus on perseverance. And as history showed us all, perseverance won.

Over my years of holding various marketing roles with several large technology companies, I came to realize I needed a marketing partner rather than an ad or marketing agency.

C-suite executives are just people. What gets your attention will get theirs.

Recently, I overheard a conversation regarding a C-suite focused executive marketing campaign designed with the ultimate goal of setting up an appointment for a face-to-face discussion with our client.

Redesigned website offers enhanced content, design, and navigation

MarketReach, Inc., a leading provider of B2B marketing services, has announced the launch of its enhanced and redesigned corporate website (www.mreach.com).  The upgraded design is based on the company’s recently refreshed brand identity, with improved navigation to enhance the user experience of its world leading B2B technology clients.    

What to do when you’re suffering from brand weariness

The "Seven Year Itch"

It happens to the best of us. We start off completely in love. And for the first few years, things are perfect—couldn’t be any better. But around the seventh year, the excitement slows down a bit and the attraction seems to have lost its luster. You’re not unhappy—but you don’t quite have that passion that you used to have. You don’t say anything—at first—because you don’t want to upset anyone. But you can’t help feeling like something needs to change.

You’ve got brand weariness.