The Patriots prove perseverance prevails
Which strategy does your company embrace?
For three and a half quarters of Super Bowl play, the Atlanta Falcons were unstoppable. Ahead 28–3, their lead seemed insurmountable, even by the experienced Tom Brady and the New England Patriots. At this point, the younger and faster Falcons needed only to maintain their lead for the remainder of the game. And that’s when it happened. The Falcons began to focus on preservation—while the Patriots tightened their focus on perseverance. And as history showed us all, perseverance won.
Don’t pick an ad agency. Pick a marketing partner.
Over my years of holding various marketing roles with several large technology companies, I came to realize I needed a marketing partner rather than an ad or marketing agency.
On Steve Jobs and fake license plates
C-suite executives are just people. What gets your attention will get theirs.
Recently, I overheard a conversation regarding a C-suite focused executive marketing campaign designed with the ultimate goal of setting up an appointment for a face-to-face discussion with our client.
MarketReach Announces Redesigned Website
Redesigned website offers enhanced content, design, and navigation
MarketReach, Inc., a leading provider of B2B marketing services, has announced the launch of its enhanced and redesigned corporate website (www.mreach.com). The upgraded design is based on the company’s recently refreshed brand identity, with improved navigation to enhance the user experience of its world leading B2B technology clients.
Is it time to refresh your brand?
What to do when you’re suffering from brand weariness
The "Seven Year Itch"
It happens to the best of us. We start off completely in love. And for the first few years, things are perfect—couldn’t be any better. But around the seventh year, the excitement slows down a bit and the attraction seems to have lost its luster. You’re not unhappy—but you don’t quite have that passion that you used to have. You don’t say anything—at first—because you don’t want to upset anyone. But you can’t help feeling like something needs to change.
You’ve got brand weariness.
The Three Key Attributes of an Impactful Sales Story
Most B2B marketers understand that gaining customer attention and mindshare can be significantly improved by shifting away from “pitching products”—and instead—telling your story. Compelling sales stories can serve to better educate your potential customers, illustrate your key strategic value and differentiation, provide important credibility and proof points, or simply help you be more memorable.
“Upreaching” to Executive-level Decision Makers
B2B companies today are quickly recognizing the need to place more of their marketing focus on gaining the mindshare of higher level executives and economic buyers within their target customers. They understand that maintaining a competitive edge will require the ability to establish and incubate strategic, trusted relationships with C-level and other executives in key decision making roles.
Client, We Have a Problem
Managing complex marketing projects for technology companies is our business. And we strive to achieve 100% perfection 100% of the time. We come close. And when we’re not perfect, it’s often due to factors not within our control. If the printer is delayed in producing our client’s new white paper, for example, it’s not our direct fault. But that’s irrelevant. If you work for a marketing agency, you know by now—you take responsibility, regardless of who’s at fault.
"We Interrupt This Broadcast"
For many years now, marketers have attempted to gain customer attention by inserting their business messaging into the customer’s attention path. Print ads are designed to interrupt the reading flow of magazine or newspaper readers. Billboard ads are designed to steer the driver’s attention (but hopefully not their car!) away from the road and onto the advertisement. Radio ads interrupt the listening pleasure of the customer. TV ads interrupt the viewer’s attention (often cutting to a commercial at the most suspenseful or climactic part of the show).
