Which strategy does your company embrace?
For three and a half quarters of Super Bowl play, the Atlanta Falcons were unstoppable. Ahead 28–3, their lead seemed insurmountable, even by the experienced Tom Brady and the New England Patriots. At this point, the younger and faster Falcons needed only to maintain their lead for the remainder of the game. And that’s when it happened. The Falcons began to focus on preservation—while the Patriots tightened their focus on perseverance. And as history showed us all, perseverance won.