Strategic Marketing Leadership Summit

Back in January, the very first Strategic Marketing Leadership Summit was held in Waltham, MA. The event was a sellout success, with superb feedback from attendees. Due to the overwhelming requests for a repeat of the first Summit event, we’re pleased to announce the second Leadership Summit will be held Friday, June 12th, 2015 (from 8:30 a.m.–12:00 p.m.) at the Waltham Woods Conference Center in Waltham, MA (just off Rte. 128).

Meet marketing though leaders

The Summit is designed for business and marketing leaders to meet with marketing thought leaders, experts and peer executives. Attendees gain insights and build strategies to help strengthen their market differentiation, accelerate sales goals, and boost profit margins through more effective marketing approaches and initiatives.

Gillian Daniel, VP of Products at smartShift Technologies, said the Summit “gave me ideas of near-term actions to take on my current initiative of re-positioning and bundling my company’s solutions to maximize the value we provide to our customers.” While Anne Pelz, Senior Director of Product Management at PARAXEL International noted that the Summit “offered concrete, practical ideas we could implement at PARAXEL. It was a great opportunity to hear what worked in real-life case studies.”

The theme for this event is “Driving Results Through Value Value-Based Marketing,” with presentations by B2B marketing experts from the Summit’s three sponsors―Pragmatic Marketing, Baron Strategic Partners, and MarketReach, Inc. An insightful case study will also be presented by two executives who worked together at Litle & Co. to shift their sales and marketing focus from their core technology to value-added services, significantly increasing the company’s value in the process.

“Despite very busy schedules, we’re pleased that all of the expert speakers have agreed to return for the June 12th Summit,” says Rod Griffith, President of MarketReach, Inc. “As in January, we are restricting the number of attendees—and have also expanded the timing of the sessions—to ensure that attendees have ample time to meet with other thought leaders and our expert presenters to discuss their ideas, challenges and insights.”

The registration fee is only $95. To learn more, review the full agenda, sessions abstracts, and speaker bios – or to register – please visit: