Are You Relying on Good Luck as Part of Your Lead Generation Strategy?

Conceived in 1962 and introduced two years later, Lucky Charms is one of the longest running successful cereal brands. But it certainly wasn't the first product to have been marketed using the concept of good luck. The sale of rabbit foot charms goes back at least 100 years - and the use of horseshoes as a good luck object dates back to at least the 10th century.