If a picture is worth 1000 words, what’s a video worth?

If the old saying about a picture is true, you could reason that the minimum worth of a video is 12.5 x 1000 words—12.5 being the lowest possible frame rate per second for video to run to show some sort of motion (and that resulting video would be just one second long). So a video is worth at least 12,500 words.

The worth of video as a communication tool may be tough to quantify, but it’s not escaping the notice of marketers, with 52% of them worldwide ranking video as the content type that delivers the highest ROI[1].

Is it time to refresh your brand?

What to do when you’re suffering from brand weariness

The "Seven Year Itch"

It happens to the best of us. We start off completely in love. And for the first few years, things are perfect—couldn’t be any better. But around the seventh year, the excitement slows down a bit and the attraction seems to have lost its luster. You’re not unhappy—but you don’t quite have that passion that you used to have. You don’t say anything—at first—because you don’t want to upset anyone. But you can’t help feeling like something needs to change.

You’ve got brand weariness.

The Three Key Attributes of an Impactful Sales Story

Most B2B marketers understand that gaining customer attention and mindshare can be significantly improved by shifting away from “pitching products”—and instead—telling your story. Compelling sales stories can serve to better educate your potential customers, illustrate your key strategic value and differentiation, provide important credibility and proof points, or simply help you be more memorable.

When a content marketing strategy falls in the forest…

The question sounds rather bizarre. Of course, it’s based on the classical, often-debated philosophical question: “If a tree falls in the forest and there’s nobody around to hear it, does it make a sound?” As sound is both a physical reaction and a human experience, the question becomes one about whether our perceptions and interpretations match the reality condition. How do we truly know that the sound you hear when a tree falls is the same exact sound others hear?