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Press release

Harnessing the power of stories for a great cause

By Justin Durso
October 16, 2017

To support the Children’s Hospital at Dartmouth (CHaD), a group of MarketReach employees recently designed a beautiful, thematic table display for the hospital’s “Storybook Ball” fundraiser.

“I attended a past CHaD StoryBook Ball and thought the elaborately designed tables were amazing,” says MarketReach’s Brand Manager, Jenn Farkas. “I was so inspired, I brought the idea to work and suggested we become a sponsor.”

The annual fundraiser brings sponsors, philanthropists, care providers, and patients together for a night of food, drink, entertainment, inspirational stories from young CHaD patients, and a whole lot of storybook magic. This year, sponsors created original, storybook-themed décor for 40 tables. MarketReach based its table design on the book (and Disney/Pixar movie) Up.

It’s exactly the kind of collaborative community effort that MarketReach is proud to support.

Up was a perfect fit for the event, with its inspirational themes of encouragement and adventure,” says Graphic Designer Eryn Mahoney. “We put together a replica Up model house for the table and used story-related props, like scout badges and sashes.”

Justin Durso, Digital Producer, said the table displays transformed the room in a special way. “But what was more magical,” he adds, “was the gratitude, optimism, and significance of a community rallying together for the health and well-being of its children. It’s exactly the kind of collaborative community effort that MarketReach is proud to support.”

You can learn more about CHaD’s Storybook Ball fundraiser here.

About MarketReach, Inc.
An independent creative production shop, MarketReach, Inc. produces marketing materials and experiences for technology companies worldwide, including such leaders as Amazon Web Services, Hewlett Packard Enterprise, VMware, and Dell EMC. With 25 years of experience, MarketReach enables tech marketers to extend their production capacity with award-winning creative excellence. It is headquartered in Nashua, NH, with additional staff in the southwestern U.S.

Contact:
Justin Durso, Digital Producer
MarketReach, Inc.
410 Amherst St., Suite 110
Nashua, NH 03063
jdurso@mreach.com
603-657-2847

Justin Durso

Digital Producer

Justin is the digital guru (shown here coming off his mountain). He manages all manner of digital marketing projects, including social media, maintaining client web sites, and developing content for the MarketReach Xperion platform. When he rejoins the analog world, Justin likes to catch fish and play the drums… presumably at different times.

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