---
title: The MarketReach Blog | Digital marketing blog | MarketReach, Inc. | Craig Clarke
description: Craig loves working with words, and playing with them—he’s always ready with a pun. He’s a self-taught editor and is prepared to offer writing advice as soon as someone will listen. He’s also an aspiring curmudgeon, but his wonderful wife and two amazing kids are doing a great job slowing this descent.
image: https://www.mreach.com/hubfs/Gated%20Portfolio/bulb.png
---

![](https://secure.leadforensics.com/199962.png)

# Craig Clarke

Craig loves working with words, and playing with them—he’s always ready with a pun. He’s a self-taught editor and is prepared to offer writing advice as soon as someone will listen. He’s also an aspiring curmudgeon, but his wonderful wife and two amazing kids are doing a great job slowing this descent.

<https://www.linkedin.com/in/craig-clarke-copyeditor/>

[

 Strategy, Web

##### Adapting your current SEO strategy for AI and zero-click search

June 6, 2025

](https://www.mreach.com/blogs/seo-ai-zero-click-search)

[

 Strategy, Leadership

##### Navigating leadership pivots: How B2B tech marketing teams can respond with resiliency

April 11, 2025

](https://www.mreach.com/blogs/navigating-leadership-pivots-b2b-marketing-agile-without-burnout)

[

 Strategy, Personal take, Marketing

##### What if everything you know about marketing is wrong? (Hint: It's a great opportunity.)

February 14, 2025

](https://www.mreach.com/blogs/everything-you-know-about-marketing-might-be-wrong-and-thats-a-good-thing)

[

 Strategy, Marketing

##### How to refresh tired B2B campaigns to save time and budget

January 17, 2025

](https://www.mreach.com/blogs/revitalize-older-marketing-campaigns)

[

 Strategy, Marketing, MDF

##### 15 proven ways to make your MDF work harder: tips for B2B tech marketers

November 22, 2024

](https://www.mreach.com/blogs/11-ways-mdf-tips-b2b-tech-marketers)

[

 Strategy, Video, Writing, Marketing

##### Methods of effective communication in B2B tech marketing

September 27, 2024

](https://www.mreach.com/blogs/methods-effective-communication-b2b-tech-marketing)

[

 Strategy, Marketing

##### 5 practical changes to help you balance B2B tech marketing tactics and strategy

August 23, 2024

](https://www.mreach.com/blogs/5-practical-changes-balance-b2b-tech-marketing-tactics-strategy)

[

 Strategy, Writing, Marketing

##### B2B and the Bard: Powerful tech marketing insights from Shakespeare

January 5, 2024

](https://www.mreach.com/blogs/b2b-bard-powerful-tech-marketing-insights-shakespeare)

[

 Strategy, Technology, Marketing

##### 4 powerful B2B tech marketing tactics that have stood the test of time

October 27, 2023

](https://www.mreach.com/blogs/4-powerful-b2b-tech-marketing-tactics-that-have-stood-the-test-of-time)

[

 Strategy, Writing, Marketing

##### Gravity, brevity, and levity—The 3 ingredients of great content

February 10, 2023

](https://www.mreach.com/blogs/lackluster-content-marketing-missing-three-ingredients)

[

 Personal take, Humor

##### Digital transformation? Sure, but don’t take away my notepad.

June 3, 2022

](https://www.mreach.com/blogs/digital-transformation-dont-take-notepad)

[

 Writing, Humor

##### How jargon can shorten your copy but confuse your reader

April 18, 2022

](https://www.mreach.com/blogs/jargon-shorten-copy-confuse-reader)

[

 Writing, Editing

##### How proofreading B2B technology marketing is different

November 5, 2021

](https://www.mreach.com/blogs/how-proofreading-b2b-technology-marketing-is-different)

[

 Strategy, Writing, Editing

##### 3 easy ways to make sure your emails get read

June 4, 2021

](https://www.mreach.com/blogs/3-ways-get-your-emails-read)

[

 Editing

##### Which approach to editing is better: the machete or the razor?

January 14, 2021

](https://www.mreach.com/blogs/edit-machete-razor)

[

 Design, Editing, Technology

##### How to mark up changes to a PDF in Adobe Acrobat Reader quickly and easily

December 18, 2020

](https://www.mreach.com/blogs/mark-changes-adobe-acrobat-reader)

[

 Writing, Editing

##### 5 ways to make your writing clear, concise, and easy to understand

February 19, 2020

](https://www.mreach.com/blogs/5-clarity-tips)

[

 Personal take, Writing, Editing

##### 4 instrumental bands that make great rock music for focus

November 26, 2019

](https://www.mreach.com/blogs/proofing-rocks)

[ Previous ](https://www.mreach.com/blogs/author/craig-clarke/page/0) [1](https://www.mreach.com/blogs/author/craig-clarke/page/1) [2](https://www.mreach.com/blogs/author/craig-clarke/page/2) [ Next ](https://www.mreach.com/blogs/author/craig-clarke/page/2)

![MarketReach Logo](https://www.mreach.com/hubfs/raw_assets/public/MarketReach_July2020/images/MR_WORDMARK_RGB_COLOR-865d56c9d3dc815b0ff54aba5f8f54ba.svg "MarketReach Logo")

Creative services for  
technology marketers

[![](https://www.mreach.com/hubfs/MarketReach_July2020/Image/hubspot-solutions.svg)](https://www.hubspot.com/agencies/www-mreach-com)

410 Amherst Street, Suite 110, Nashua, NH 03063  
[(603) 645-1300](tel:+16036451300) • [inquiry@mreach.com](mailto:inquiry@mreach.com)  
 Copyright © 2020 MarketReach, Inc. All rights reserved. [Privacy Policy](https://www.mreach.com/privacy)

#### Ready to build something? So are we.

Need us now? Just want to learn more? We’d love to talk.