effectively launch a new product or service

A truly effective new product or service launch requires more than just a Public Relations effort. Marketreach offers a wide range of services designed specifically to augment your PR efforts and build real customer awareness and demand for your new products/services.

Working with you or in conjunction with your PR agency, marketreach can design and implement a number of cost-effective and measurable product launch programs including:

• Product announcement events for press/analysts or customers
• New product/solution roadshow campaigns
• Direct marketing and web marketing product awareness demand generation programs
• Web-based or software-based multimedia product demonstrations or presentations
• New Product sales collateral and sales tools
• Sales/reseller/channels training programs
• Lead generation & qualification programs

Whether you’re launching a simple off-the-shelf product, or a complex, sophisticated solution set with lengthy sales cycles, marketreach can augment your PR efforts with campaigns and programs that provide measurable business results.